Make the direction clear.
Define a visual language that supports the game. Give artists a shared reference for the decisions ahead.
GAME ART DIRECTOR · CREATIVE SYSTEMS DESIGNER
Worlds worth
believing in.
I turn creative ambition into a clear visual direction.
And build the systems that help teams deliver it.
SELECTED WORK
MINECRAFT CHINA · 2017–2024
Seven years.
A world of belonging.
Player research, three directions, and a social hub built around belonging.
Explore the case study →
WESTWARD JOURNEY · ONLINE & MOBILE
Tradition. Made to feel alive.
Chinese hairstyles, dance, painterly worlds, mythical creatures, and the sound of time.
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ONMYOJI ARENA · 2016–2024
Myth meets competitive clarity.
Shikigami look development, stylized rendering, and a modern Eastern brand system.
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EVE ECHOES · 2021–2024
A different kind of space.
From porcelain research to faction design, mobile production, and player response.
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TOTAL WAR BATTLES: WARHAMMER · 2020–2023
Epic scale. Human touch.
Translating a rich strategy universe into a readable mobile experience.
Explore the case study →Selected collaborative productions. Each case study identifies my role, design decisions, and the team’s work.
16 yearsat NetEase Games
10 → 200+artists · department growth
20+PC & mobile titles · art directionSelected project credits ↗
PERSONAL ART
The maker
behind the direction.
Recent 3D characters, hand-painted creatures, and 2D concepts across distinct visual styles.
3D MODELS · 2D CONCEPTS · ILLUSTRATION
Craft, up close.
16 projects. From mythological characters to playful graphic worlds.
Explore Personal Art →WHAT I BRING TO A TEAM
A vision people share.
A system that delivers.
The strongest work connects creative ambition, player needs, and the realities of production.
Start with the player.
Use prototypes and feedback to understand what people can read, feel, and do. Turn those insights into the experience.
Help the team deliver.
Connect disciplines through visual standards, practical workflows, mentorship, and honest creative conversation.
OTHER EXPLORATIONS
ABOUT NOAH
Serious about craft.
Human about everything.
Art, leadership, and a little unexpected humor.
LET’S BUILD WHAT’S NEXT
Have a world in mind?
Art direction. Creative leadership. Thoughtful collaboration.
Connect on LinkedIn ↗Or send me an email