TOTAL WAR BATTLES: WARHAMMER · 2020–2023
An epic world.
Within reach.
Bringing strategic depth and gothic atmosphere to the small screen.
Art Director · UX-Visual Systems Lead
THE CONTEXT
This mobile adaptation brought together NetEase Games and Creative Assembly around the Warhammer Fantasy universe. I defined visual strategy and UX art direction to connect its monumental aesthetic with the needs of mobile players.
THE DESIGN CHALLENGE
Preserve tactical depth and rich lore while making units, systems, and interactions readable on a phone screen.
01 · THE CREATIVE DECISION
Make every hero feel tangible.
We drew on Warhammer’s tabletop miniature heritage to shape a digital hero ecosystem. Character hubs connected units to narrative and player choice. Silhouettes, icons, and simplified battlefield layers supported small-screen readability.
02 · FROM VISION TO DELIVERY
One world. A shared visual language.
Gothic architecture, tactile materials, and environmental interfaces helped the experience feel part of the world. Shared creative boards, visual-lore maps, and modular workflows aligned disciplines around a consistent direction. I also oversaw team development, budget, and schedule.
THE PRINCIPLE I TAKE FORWARD
Preserve the depth. Make the experience approachable.
Artworks shown are collaborative project outputs. My contribution is described above in art direction, design, and creative leadership; images are not presented as individual asset authorship.